ABOUT.

Founded by Tia Johnson, a marketing consultant with 10 years’ experience across music and entertainment.

She has worked with artists, management teams, labels and brands across marketing strategy, campaign planning, creative, digital, paid media, influencer marketing, partnerships and execution.

Previously at Atlantic Records UK, she worked across campaigns for Bruno Mars, ROSÉ, Kehlani, Don Toliver, Tiësto, Say Now & Cardi B, alongside experience with Live Nation and BBC Radio 1 & 1Xtra.

Through TO A T. Consultancy, she has since worked across artist development and global entertainment marketing including projects with Ed Sheeran, Kojey Radical, Olympia Vitalis & Anaïs Cardot.